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Becky Hesilrige

Recent Posts

Moving between bricks and clicks : The changing face of the consumer journey

Years ago, when we walked into a store, it would often be the first time we’d laid eyes on a product. We’d browse, ask the assistant questions and get..

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The lessons Netflix is giving us in Big Data…

Data isn't sexy. Last time I opened Excel I didn't get a thrill.

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By Becky Hesilrige In Industry news, brexit Posted June 27, 2016

What are the next steps for Brexit and marketers?

As I'm sure you're all aware, last Thursday the UK voted to leave the European Union (EU).

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Our top tips for creating great basket abandonment campaigns

Sadly for retailers, the vast majority of people will leave an eCommerce site without purchasing anything.

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Trust me, I’m a marketer: What consumers really think about data.

We love data. We can’t get enough of it - always striving for more to gain a better insight into our customers.

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