No marketing channel should be used in isolation - even email marketing.
While most people are enjoying the arrival of warm weather, one sector prefers the rain when it comes to their marketing.
And why social media is just a temporary distraction...
I often hear people saying email is dead. It’s been around for years, its time has come, it’s..
A guide for retailers facing the challenges of multi-channel marketing
For many retailers the return on investment of email has always been pretty easy..