No marketing channel should be used in isolation - even email marketing.
Becky Hesilrige
Recent Posts
By
Becky Hesilrige
In
Deliverability,
ecommerce email marketing,
Engagement,
retail,
retail email marketing,
retail email tips,
retail focus,
Email Strategy
Posted
May 24, 2016
While most people are enjoying the arrival of warm weather, one sector prefers the rain when it comes to their marketing.
By
Becky Hesilrige
In
email generating revenue,
email marketing,
Email & Social,
email vs social media,
marketing channel,
Email Strategy
Posted
May 12, 2016
And why social media is just a temporary distraction...
I often hear people saying email is dead. It’s been around for years, its time has come, it’s..
By
Becky Hesilrige
In
Analytics and Reporting,
measure email,
measuring email campaigns,
retail email marketing,
retailers guide,
Testing
Posted
May 05, 2016
A guide for retailers facing the challenges of multi-channel marketing
For many retailers the return on investment of email has always been pretty easy..
By
Becky Hesilrige
In
B2B email marketing,
bank holiday email,
Deliverability,
financial email,
holiday email campaigns,
Pure360,
retail email,
Email Strategy,
Travel email
Posted
April 25, 2016
Hurrah! The May Bank Holiday is upon us!