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Our top tips for creating great basket abandonment campaigns

Sadly for retailers, the vast majority of people will leave an eCommerce site without purchasing anything.

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Trust me, I’m a marketer: What consumers really think about data.

We love data. We can’t get enough of it - always striving for more to gain a better insight into our customers.

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Does database size really matter?

For years email subscribers were just a commodity - a tool used to achieve more sales. But in most businesses, sales targets are relentless - coming..

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Measuring the customer not the campaign

Open, clicks and engagement…

Are we barking up the wrong tree when it comes to measuring email performance?

When we judge the success of our latest..

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How email marketing can help superpower your other marketing channels

No marketing channel should be used in isolation - even email marketing.

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