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Measuring the customer not the campaign

Open, clicks and engagement…

Are we barking up the wrong tree when it comes to measuring email performance?

When we judge the success of our latest..

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How do you measure email success when you can’t see the sale?

A guide for retailers facing the challenges of multi-channel marketing

For many retailers the return on investment of email has always been pretty easy..

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What was 2015 email market share? Review of findings from Litmus

Less than ten years ago saw the release of the very first iPhone, and now we've got the iPhone 6s, the iWatch and the iPad, not to mention a myriad of..

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7 Simple Habits of Highly Effective Email Marketers

Good habits motivate us to be better and also provide opportunity for improvement, which is especially true in email marketing when tracking results of..

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7 steps to boost open and click through rates for better ROI

Email marketing is one of the most effective and inexpensive ways for businesses to nurture client relationships, yet the fact remains that we are all..

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