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By Paul Edge In email design, email marketing, Design, Email Strategy Posted August 07, 2015

Smartphones are the most popular way to get online – but what does that mean for email marketing?

We use them every day; many of us won’t leave the house without them; they spend most of their time in our pockets; and now, what many of us have..

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Best practice: optimisation

In my three previous blogs on email marketing best practice I have hopefully provided you with some of the email marketing basics, once you have all..

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By Michelle Wright In email design, Pure360 Posted April 28, 2005

Pure Knowledge - Email marketing: Design

Why is it important?

Users will make very quick decisions when they open an email: Can they see something they want? Is it interesting to them? If not,..

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