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The lessons Netflix is giving us in Big Data…

Data isn't sexy. Last time I opened Excel I didn't get a thrill.

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Our top tips for creating great basket abandonment campaigns

Sadly for retailers, the vast majority of people will leave an eCommerce site without purchasing anything.

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Measuring the customer not the campaign

Open, clicks and engagement…

Are we barking up the wrong tree when it comes to measuring email performance?

When we judge the success of our latest..

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6 tips to boost your email engagement and sales this summer

While most people are enjoying the arrival of warm weather, one sector prefers the rain when it comes to their marketing.

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Inspiring successful subject lines in your emails

The perfect subject lines can be elusive beasts. You spend hours carefully crafting your email, only to draw a blank when it comes to subject lines.

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