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Welcome to the ‘micro moment’ - How the smartphone has changed the way you market forever

The biggest revolution in marketing has taken place. It’s not multichannel, it’s not augmented reality or apps - it’s the micro moment.

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36 per cent of emails now read on mobiles

New research suggests that 36 per cent of all the opened emails are read on mobile devices, mobilemarketingmagazine.com reports.

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By Michelle Wright In Email & Social, mobile devices Posted June 30, 2011

One-fifth of all emails read via mobile phones

One in five emails sent across the world are read by their recipient via a mobile phone, according to new data.

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