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Moving between bricks and clicks : The changing face of the consumer journey

Years ago, when we walked into a store, it would often be the first time we’d laid eyes on a product. We’d browse, ask the assistant questions and get..

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The lessons Netflix is giving us in Big Data…

Data isn't sexy. Last time I opened Excel I didn't get a thrill.

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Welcome to the ‘micro moment’ - How the smartphone has changed the way you market forever

The biggest revolution in marketing has taken place. It’s not multichannel, it’s not augmented reality or apps - it’s the micro moment.

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Our top tips for creating great basket abandonment campaigns

Sadly for retailers, the vast majority of people will leave an eCommerce site without purchasing anything.

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Trust me, I’m a marketer: What consumers really think about data.

We love data. We can’t get enough of it - always striving for more to gain a better insight into our customers.

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