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Measuring the customer not the campaign

Open, clicks and engagement…

Are we barking up the wrong tree when it comes to measuring email performance?

When we judge the success of our latest..

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How email marketing can help superpower your other marketing channels

No marketing channel should be used in isolation - even email marketing.

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The Predictor - How to take your next steps in email marketing…

Well done - you’re part of the elite group of marketers we call ‘The Predictors’.

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The Recommender - How to take your next steps in email marketing…

You’ve come a long way from where you were. You’re no longer stuck sending one-size-fits-all broadcasts. You’ve grown your database and you know that..

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The Segmenter - How to take your next steps in email marketing...

Advice is always better when it's personal. Tailored to your needs and circumstances - from someone who knows what you're capable of.

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