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How do you measure email success when you can’t see the sale?

A guide for retailers facing the challenges of multi-channel marketing

For many retailers the return on investment of email has always been pretty easy..

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An eye for email: how eye tracking helps your email marketing

Eye tracking software and heat maps have the ability to take a lot of guesswork out of conversion rate optimisation to help you understand how your..

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Power up your A/B testing for even better campaigns

A/B testing is a wonderful thing. It allows you to see how different subject lines, CTA buttons, content and delivery times can all individually affect..

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10 email marketing mistakes you have no excuse committing

There are some email marketing mistakes you really cannot afford to be making if you want your message to engage consumers.

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