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Does database size really matter?

For years email subscribers were just a commodity - a tool used to achieve more sales. But in most businesses, sales targets are relentless - coming..

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By Jaicee Matthews In Engagement, Email Strategy, unsubscriber Posted February 10, 2016

Do you dread an unsubscriber? Fear not, we can help increase your ROI.

There are three basic ways we judge our communications as marketers, and that’s through high open rates, high click through rates and low unsubscriber..

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