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Moving between bricks and clicks : The changing face of the consumer journey

Years ago, when we walked into a store, it would often be the first time we’d laid eyes on a product. We’d browse, ask the assistant questions and get..

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The lessons Netflix is giving us in Big Data…

Data isn't sexy. Last time I opened Excel I didn't get a thrill.

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Welcome to the ‘micro moment’ - How the smartphone has changed the way you market forever

The biggest revolution in marketing has taken place. It’s not multichannel, it’s not augmented reality or apps - it’s the micro moment.

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By Komal Helyer In Pure360, Pure360 Marketing Suite Posted July 07, 2016

Introducing the all-new Pure360 Marketing Suite

Today we are very excited to announce the launch of the Pure360 Marketing Suite, which marks the culmination of a period of product development and..

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By Becky Hesilrige In Industry news, brexit Posted June 27, 2016

What are the next steps for Brexit and marketers?

As I'm sure you're all aware, last Thursday the UK voted to leave the European Union (EU).

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